A woman walking past a blue door on a brick building

The 21-day habit rule came from a plastic surgeon’s book preface

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Maxwell Maltz was describing how long patients took to get used to a new face. When researchers finally measured habit formation, the range ran from 18 days to 254.
A quiet window with a tree outside

What ‘just go for a walk’ leaves out

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The evidence on exercise and depression is weaker than the headlines and more interesting than the sceptics allow. It points at structure and supervision, not walks.

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The 50% Divorce Rate Was True for About One Year. You Can Name It.

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In 1981 the United States recorded 2,422,000 marriages and 1,213,000 divorces. Divide one by the other and you get 50.1%. It was also the peak year. The statistic has not been updated since.
An open plan office with long rows of white desks

The Open Office Was Built on a Measurement. Then Nobody Measured It Again for...

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When researchers finally put sensors on employees before and after a redesign, face-to-face interaction fell by about 70%. The study did not measure productivity — and after six decades of fit-outs, almost nothing has.
An anatomical model of a human brain

Nobody Is Left-Brained. The Man Who Won the Nobel for Split Brains Said So...

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A study of 1,011 brains looked for people whose left or right hemisphere ran stronger overall. It found lateralised functions everywhere and lateralised people nowhere.